Case study 02 / 05
Fight Giants and Win
Speaker site for federal trial lawyer Joy Bertrand — topics, honors, and booking in one scroll for event organizers.
01 — Problem
Joy Bertrand teaches trial advocacy nationwide and needed a site that sells her as a speaker, not a lawyer's resume. Conference chairs need topics, credentials, and booking details in the time it takes to scroll once.
02 — Approach
Built on WordPress with Elementor so the client can update it between trials: a positioning-first hero (Not another "my journey" speaker), topic sections framed as what audiences will do differently, honors and media coverage, courtroom testimonials, and click-to-call and click-to-email booking on every screen.
03 — Outcome
A one-scroll decision tool for event organizers — what she teaches, why she's credible, how to book her — with every word editable by the client, no developer required.